TONY WALLER received a BSc (Hons) in Statistics from the University of St. Andrews in 1981 and has worked in the field of Operational Research and particularly simulation ever since. He has worked on many diverse international assignments as a consultant and has helped develop simulation software in a product management role. He is currently the Customer Development Manager at the Lanner Group and is on the editorial board of the Journal of Simulation.
Title: WITNESS Simulation and its role in Decision Support
Tony will speak on the power of simulation modelling to inform decision making in all types of businesses. With many references to real world examples he will illustrate just why this powerful technique is so valuable and why it is vital that management appreciate when and how to apply simulation. Example projects referenced will include Airport planning (including Liverpool John Lennon Airport, Air France and British Airways), Oil Pipeline and Shipping (including Apache Corporation and ILF), Manufacturing (including Nissan, Nemak and Kraft) and Logistics (including Coca Cola and Carrefour). Tony will also outline briefly some exciting research being conducted at a number of UK Universities in the use of simulation, widening the scope of the problems addressed including improvements in sustainability.